Author Archives: ankitv

Case study on verizon

Verizon Wireless owns and operates
the nation’s most reliable wireless network,serving
47.4 million voice and data customers.
Headquartered in Bedminster, NJ, Verizon Wireless is a
joint venture of Verizon Communications (NYSE:VZ)
and Vodafone (NYSE and LSE:VOD).

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Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing

Case study on Union Pacific Railroad

Union Pacific Railroad (UPRR) is one of America’s
leading transportation companies. The railroad
links 23 states in the western two-thirds of
the country and serves the fastest-growing U.S.
population centers. UPRR’s diversified business
mix includes agricultural, automotive, chemical,
energy and industrial products, plus intermodal
transportation. The railroad offers long-haul
routes from all major West Coast and Gulf Coast
ports to eastern gateways. UPRR also connects
with Canada’s rail systems and is the only
railroad serving all six major gateways to
Mexico, making it one of North America’s
premier rail franchises.

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Union Pacific Railroad ,
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Filed under Business, Business Environment, Business Ethics, Business Strategy, Energy Management, Industry Specific Cases, Marketing

Case study on Vaughan & Bushnell Manufacturing

Vaughan & Bushnell Manufacturing Company,
headquartered in Hebron, Illinois,
was founded in 1869 and today is the world’s
largest producer of quality hammers an
other related hand tools.

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Vaughan & Bushnell Manufacturing ,
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Case Study on Visa Inc.

As part of Visa’s global commitment to
achieving greater community engagement and
youth education within the field of Corporate
Social Responsibility (CSR), the agency’s objective was
to develop a locally designed campaign to launch
the global Financial Literacy programme in
the GCC and help drive visitors to
its Middle East financial literacy….

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Visa Inc ,
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Filed under Banking, Business, Business Environment, Business Ethics, Business Strategy

Case study on Sunoco

Sunoco is a Fortune 50 company with locations
spanning 28 states across the United
States. Along with several refineries and
chemical plants, as well as thousands of miles
of pipeline, Sunoco boasts over 5,000
convenience stores and service stations and
employs over 10,000 people.

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Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing, Technology

Case study on Tully’s Coffee

Tully’s Coffee is a specialty coffee retailer and wholesaler based in Seattle, Washington, United States. Its stores serve specialty coffees, espresso, baked goods, pastries, and coffee-related supplies. It also has overseas licensing agreements in Japan and South Korea where its brand name is used for Tully’s coffee houses in those countries.Establish awareness of Tully’s blended drinks,especially in the shadow of Starbucks’ Frappuccino. Clcik here for more information on Tully’s Coffee



Tully's Coffee Case Study






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Case study on Universal Studios


Universal Studios production services department works directly with movie producers to track film budgets, resources, release dates and talent. The FileMaker database they had created to perform these tasks was quickly becoming convoluted and difficult to work with. To meet the needs of their demanding client base they urgently needed their database to be streamlined and more user friendly. They also needed to appease a number of producers who refused to learn the database and wanted everything to be accessible online.

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Filed under Free Cases, Technology, Technology Management

Case study on Starz Entertainment

As one of America’s leading and most innovative
media players,Starz Entertainment delivers
quality movies and videos – its own original
productions as well as those acquired from
other entertainment companies
– through a variety of broadcast, online, and
retail venues. A wholly owned
subsidiary of Liberty Media Corporation,
Starz is thriving in a highly
competitive market.

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Starz Entertainment ,
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Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing, Technology, Telecom Industry

Case study on Walt Disney Company

The Walt Disney Company Spain & Portugal is
the subsidiary company of
The Walt Disney Company responsible for marketing
the films (on any
media), video games, theme parks and resorts,
television channels, and any
other Walt Disney products in Spain and Portugal.

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Walt Disney Company,
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Case study on Supervalu

SUPERVALU is a national grocery and supply chain
company with numerous grocery, pharmacy and
supply chain businesses across the country. Since its
inception in 1924, it has continued to be one of the
nation’s largest grocery retailers, currently, with
approximately 2500 stores, 900 in-store pharmacies
and 2500 affiliates through the supply chain
operations.

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case study on
Supervalu ,
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