Advertising : Samsung DigitalAll Matrix Campaign

[youtube]http://www.youtube.com/watch?v=okGOFK7AvtY[/youtube]

Samsung’s DigitalAll Matrix Campaign, linked with the Hollywood blockbuster The Matrix, marked the first time the manufacturer launched a global promotional/advertising campaign linked to a massive Hollywood film. The breakthrough visual effects and prestige of the film resonated with Samsung’s core audience of high tech enthusiasts – trendsetting, stylish consumers aged 17-39, eager to own the latest and the greatest gadgets. Samsung’s creative focus centered on the marriage of the state-of-the-art technology with high fashion and enhanced experiences – traits shared by the film and the manufacturer…click here to refer the case study

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