At the end of 2002, the company’s most important assets were: inventories, goodwill, receivables, and land, buildings, and equipment. Other resources that might be important that aren’t reported on the balance sheet are the skills and level of intelligence of the management and the employees, as well as the value of the brand name 29. If asked to assess the company’s financial performance of General Mills in 2002, I would have to say that they were very successful. Their financial activities show that they are a growing and prosperous company; their operating and financing activities are increasing and the investing cash flows decreasing, keeping the inflow larger than the outflow. Their successfulness opens many new opportunities for them in the future…read the case study
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