A-maize-ing Retail Marketing-Mix

Supermarkets are a battleground for packaged goods. Competition for shelf space and the cost of instore promotions make retail a tough market for even the largest companies. A-maize-ing Foods*, a small producer of corn chips and snacks, had some initial success with their unique products and packaging. Their blue corn chips and sweet potato and other vegetable chips had solid sales and growing acceptance among supermarket chains and convenience stores…click here to read ahead

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