Background: WRM-Media Ltd provide 3rd party advertisers the opportunity to send email and postal marketing to the 30m strong global membership of Who-Remembers-Me.com, wrm-dating.com and wrm-surveys.com. With offices in Wakefield, London and now Sydney Australia, the company has experienced enormous growth in the last 24 months, doubling the number of staff and turnover.
Challenges: WRM-Media recently expanded into Australia. During the planning, analysis and market research stages of the Australian expansion, it was identified that WRM-Media needed a geodemographic product to add depth, analytic capabilities and improve targeting in Australia.
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