Background: Sonosite™ is a publicly traded medical equipment firm that was spun off from ATL Ultrasound to commercialize a new technology that would make high-quality ultrasound imaging available in a miniaturized, hand-carried unit at a fraction of the cost of conventional systems.
The Brand Relationship Solution: After carefully evaluating both primary and secondary ultrasound market data to identify issues and opportunities that would unlock more rapid growth, brand relationship research was conducted with over 800 patients and 300 physicians. Doing so identified specific segments of patients and doctors that could be targeted for new uses of SonoSite’s innovative ultrasound technology..Keep reading
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