by | July 31, 2012 · 11:59 am
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A Case Study on Sony Corporation Marketing Mix

Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy.

A Case Study on Sony Corporation Marketing Mix


Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan, and one of the world’s largest media conglomerate with revenue of US$88.7 billion (as of 2008) based in Minato,Tokyo. Sony is one of the leading manufacturers of electronics, video,communications, video game consoles and information technology products for the consumer and professional markets. Its name is derived from Sonus, the Greek goddess of sound.

Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its five operating segments—electronics, games, entertainment (motion pictures and music),financial services and other. Click here to read more…

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