One of IBM’s chief evangelists, Luis Suarez, Knowledge Manager, Community Builder & Social Computing Evangelist, has been part of IBM’s social transformation from the beginning. Suarez points out that IBM is no stranger to social tools. As early as 2001, social software became available at the company. But it wasn’t until May 2005, when IBM issued its Blogging Policy and Guidelines, that Big Blue saw the external potential for these tools and began to evangelize their use internally.
One of the first areas of focus was to help the IBM sales force understand how the tools worked, how customers were using them, and in turn how to use these tools to generate business revenue. It was necessary to foster meaningful conversations with customers where an IBM salesperson could speak knowledgeably about the tools and demonstrate their business value. Suarez points out that the secondary audience for IBM’s e2.0 effort was the rest of the IBM population..
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