Since opening its doors nearly 100 years ago, American Greetings has strived to help people everywhere express their innermost thoughts and feelings, enhance meaningful relationships and celebrate life’s milestones and special occasions. Today, the social expression industry is generally led by two major players, one of which is American Greetings, but competition also includes many smaller niche companies. It is with this landscape in mind that the public relations team at American Greetings, led by Laurie Henrichsen, creates each of their individual PR campaigns. Click here to read more…
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