Scottrade has been a leader in the brokerage industry for more than 25 years. A pillar of the company’s success is Scottrade’s adoption of advanced technologies to optimize the online trading experience and enhance its customer service. While the bulk of the trading occurs online, the Scottrade network of nearly 300 branch locations is key to the company from a customer ervice perspective. “When you call Scottrade, you are routed from our central location to your local branch.
Facing The challenges: To enhance its excellent service for its customers’ 1.6 million accounts, the company plans to expand its branches to 500 locations by 2010. In 2005, Scottrade began planning for that growth, recognizing that if the company did nothing, it would be over-subscribed in the near-term on the existing private network serving its branches…
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