Introduction: Royal Liver, a i nancially strong, mutual organisation with a reputation of trustworthiness faced a signii cant challenge in 2002. With sales through its managed sales force reducing and operational costs escalating, its business acquisition model needed improving.It was keen to launch an innovative service to spearhead its entry into the IFA market and direct channel. To do this, it needed a solution that would dif erentiate it from the rest of the market whilst ensuring a cost ef ective and customer focused service.
Solution: Speed of launch and adopting a solution from ‘best of breed’ suppliers were critical when Royal Liver began the supplier selection process. Whilst capability was important, the primary determinant was the belief in a virtual life company vision.Vertex had already invested heavily in a Straight-Through Processing (STP) solution for the L&P market and could demonstrate capability and expertise in delivering low cost infrastructure. Click here to read more on Royal Liver Assurance
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