Objective: Loyal marketing database, Riverwalk had the aim of further integrating its existing marketing initiatives – including direct, Web, on-property and email – with new mobile channels such as SMS. Because the property had relatively little experience with text-based promotions, it wanted to partner with a solution provider that not only facilitated integrated marketing with an emphasis on SMS, but also had a trong focus on customer service to ensure they could be provided guidance, education and true person-toperson interaction to reduce the learning curve and drive results with a solid ROI..
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