Background: PayPoint.net is the online payments division of PayPoint, the leading specialist payments collection network used, primarily, for the cash payment of bills and services and prepayments for mobile telephones and energy meters. PayPoint.net enables businesses to take advantage of the opportunities – and manage the risks – of trading online. During its 13-year heritage, it has developed a business which offers easy, affordable and reliable payment solutions for all businesses, large and small, processing £10 billion from 590 million transactions annually.
Challenge: transitioning to new websites without incurring downtime or impact on performance The company has 80 employees based in the UK;15 developers in Bath and eight people within the IT team at its headquarters in Welwyn Garden City. The team is responsible for managing seven public websites, as well as secure sites that the merchants use. The sites are run from PayPoint.net’s two data centres, one in London and a private facility at the HQ.As the business continued to grow, the PayPoint.net marketing team were exploring different channels to reach customers, including an increase in paid search and email marketing. The result was an increase in traffic to its sites with a 40% growth in online transactions. Click here to read more on PayPoint