New York Life Investments (NYLI) wanted to increase awareness of the firm as a leading asset manager to institutions and retail investors through its MainStay Investments subsidiary, it turned to Makovsky. We gained media exposure for high-performing mutual funds and institutional strategies using equity, fixed income, convertible, alternative and international portfolio managers as spokespersons. Establishing the firm as a thought leader was critical, so we executed a CEO program and built a significant media following for MainStay’s chief economist, who made regular appearances on CNBC and FOX, among other outlets. Click here to read more…
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