A Case Study on National Association of Federal Credit Unions

National Association of Federal Credit Unions (NAFCU) saw a timely opportunity to promote credit unions and their services throughout the holidays and partnered with News Generation to capitalize on the fact that people want to avoid overspending their hard earned dollars during the holiday season. The unique ability that radio has to effectively and efficiently reach a broad and large audience in a timely fashion appealed to NAFCU, and so a plan was set to pitch stations prior to “Black Friday”, arming listeners with useful tips before they went shopping…
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