Case Study about Marketing Communications
All organisations large and small, commercial, government, charities, educational and other not-for-profit organisations need to communicate with a range of stakeholders. This may be in order to get materials and services to undertake their business activities, or to collaborate and coordinate with others to secure suitable distribution of their goods and services.
In addition, there are consumers you and me people who are free to choose among the many hundreds and thousands of product offerings. Marketing communications provides a core activity so that all interested parties can understand the intentions of others and appreciate the value of the goods and services offered.
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