A Case Study on Imperial Chemical Industries PLC

Introduction: ICI Group was founded in 1926 and grew into a giant international chemicals firm based in the UK. The company recently finished a six-year business transformation, divesting more than 50 subsidiaries largely focused on commodity industrial chemicals.



A Case Study on Imperial Chemical Industries PLC

The “new” ICI has a strong consumer twist: it creates, develops and markets products that make the world look brighter, taste fresher, smell sweeter and feel smoother. While invisible to most consumers, ICI is a powerhouse global player for customers that sell paints and make foods, fragrances and personal care products used by people every day.

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