A Case Study on Element Federal Credit Union

Mythology, in partnership with creative agency Auge+Gray Collective Works, embarked on a comprehensive re-branding and member growth initiative. The effort included in-depth surveys, focus groups and interviews with existing and prospective members that uncovered several potential positioning opportunities. After several rounds of testing and validation, the Element Federal Credit Union was born, including the “We’re in this together!” and “Be in your Element” messaging framework. Multi-faceted brand launch and member engagement programs have been deployed that include media relations, social media, event marketing, e-newsletters and a full branch retail makeover. Click here to read more…

Register to mark your Comments

• Powered by Article Dashboard radio shack coupons

Related Case Studies:

1. Case Study of Mobiloil Federal Credit Union “Between March and October of 2008, we reduced the cost...
2. Case Study for Credit Union A member-service driven federal credit union was looking for ways...
3. Case Study for European Union The European Union (EU) is a union of 25 European...
4. Union Pacific Railroad Case Study Union Pacific Railroad (UP) is a major icon in American...
5. Case study on Union Pacific Railroad Union Pacific Railroad (UPRR) is one of America’s leading transportation...