Design Management Case Studies represents an unusual and timely contribution to knowledge of the management of product and service innovation. The six design management case studies described are from large and small companies in the UK and abroad. They include architecture, consumer products and services, textiles, clothing and services. All the case studies show an audit procedure, the main research methods used and key findings.
Audits have been selected from some 90 detailed studies conducted by design management staff and postgr aduate researchers in design management at the University of Central England, Birmingham. Design management policy audits from selected companies with a focus on communication form the core of this book, and also included are descriptions of the overall nature of design management together with review and project questions which will enable the development and teaching of design management and design auditing. Click here to read more…
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