Corporate Crisis Management: Corporate crisis is defined as an unexpected event that creates uncertainty and threatens an organization’s priority goals and public image. Managers facing crises as such consider the possible consequences of their reaction. On one side – reacting to uncontrolled events may foster further awareness to the problem. On the other side, ignoring such events may result in risking social legitimacy (the firm may be perceived as being irresponsible, dishonest, or acting in a manner that exhibits little concern for the community). Click here to read more…
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