A Case Study on Commercial Bank of Africa: Rebranding

Commercial Bank of Africa (CBA) is the largest privately owned bank in Kenya, whose primary focus has been on serving the needs of corporate and institutional customers, diplomatic missions, and the middle to high-end market of Personal Banking. Historically CBA, was set up as a regional institution with operations in Tanzania where the head office was in Dar es Salaam.

A Case Study on Commercial Bank of Africa: Rebranding

The Bank moved its headquarters to Nairobi when Tanzania nationalized private banks in 1967. Just after celebrations to mark its fifty years of operations in East Africa, CBA undertook a major rebranding exercise, a first-of-its-kind concept which the Bank calls the “Root and Branch Uplift” approach – meaning a complete overhaul. Click here to read more on Commercial Bank of Africa

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