Introduction: Business and Buddhism in Bhutan illustrates both a personal story and case study analysis of a recent consultancy into the feasibility of establishing a Contact Centre in Bhutan. Bhutan presents us with the philosophical concept of Gross National Happiness (GNH) which challenges the western concept of entrepreneurial development and progression.
The process of developing entrepreneurial values, beliefs and skills within a culture that holds the national voice of Gross National Happiness (GNH) is explored in the case study analysis. The case study is then analysed and the Dialogue for Development Model drawn to provide a framework for enabling culturally specific entrepreneurial management capability. Click here to read more on Business and Buddhism in Bhutan