Bajaj Allianz Life Insurance Company Limited is a joint venture between Bajaj Finserv Limited and Allianz SE. Both enjoy a reputation of expertise, stability and strength. Bajaj Allianz today has a countrywide network connected through the latest technology for quick communication and response in over 200 towns spread across the length and breadth of the country.
Bajaj Allianz Life Insurance Corporation (BALIC), uses its in-house call center to cross sell to its existing customer base through regular telecalling done by its staff. However, the same did not yield efficient results, thus reducing profitability. Customer Centria, used initial list of its policy holders, for study and analysis to dig deeper into the customers profile and behavior. Click here to read more…
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