Case Study about Anglian Home
Background: Anglian Home Improvements launched its new lead generation campaign with Affiliate Window in September 2011. Previously they had experienced lead quality issues when working with an open publisher campaign, including a lack of control over lead validity and the inability to dynamically de-duplicate. As a consequence the campaign was closed.
Strategy: Working with their digital agency Latitude, Affiliate Window re-built the campaign with tight lead controls, verifying the data customers submitted before it was passed onto Anglian Home Improvements, and testing a variety of new lead sources.
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