A Case Study about Value Chain Analysis: Mangoes In Kenya
Introduction: This document reviews fruit production and yield trends, mango production, marketing and processing of smallholders and traders along the mango value chain in Kenya. It also examines future development prospects.The horticultural sub-sector in Kenya comprises mainly fruits, vegetables and cut flowers, and accounts for about 10 percent of urban food consumption and a much larger percentage in rural areas.
Vegetables dominate horticultural production, followed by fruits and cut flowers. In 2003, a total area of 373 000 hectares was dedicated to horticultural production, producing 4.35 million tonnes of horticultural products, valued at US$494.4 million. The contribution to Gross Domestic Product (GDP) was 3.5 percent and 14.5 percent to Agricultural Gross Domestic Product.
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