A Case Study about the Concept of Image as Expressed Through Corporate Landscapes
Abstract: Over the years corporations, are known to have become increasingly concerned with the looks of their physical environments. There are various examples where corporations have made conscious decisions to use the built environment in their company’s image building process. However, there is very little empirical research that explains this relationship between the built environment and its significance to a corporation. The aim of this thesis is to establish and explain the role of landscape in corporate communication. The study concentrates on landscape as an important part of the physical environment and xplains how its experience affects the employees of a corporation and how that experience further goes on to affect the corporation’s corporate image.
Introduction: an indisputable fact that in today’s highly competitive world of business, companies not only have to market their products but themselves as well, in order to gain an edge over rivals. In doing so they spend enormous amounts of resources to project the right “image”. The success of the image building process is often dependent on the company’s communication plan which aims at building the company’s reputation among its various stakeholders. The objective of the communication plan is to coordinate everything – annual reports, newsletters, company logos, advertisements, interior and exterior design, as well as staff deportment and uniforms.
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