A Case Study about Communication Tools Towards Sustainable Development
Introduction: Environmental Communication is the planned and strategic use of communication processes to support effective policy-making and project implementation geared towards environmental sustainability. Despite its acknowledged impact, Environmental Communication is rarely integrated in development cooperation programs as a strategic tool. For this reason, the Development Assistance Committee’s Working Party on Development Cooperation and Environment established an Interest Group on Environmental Communication in 1997 to work on these issues. The Interest Group, with Germany in the lead, onsisted of Canada, Belgium, Sweden, UNEP, and IUCN.
This working paper presents the final results of the Interest Group’s work. The document is envisioned as a tool for policy-makers and planners to obtain an overview of the issues involved. The hope of the Interest Group is that this tool will quickly and convincingly show how Environmental Communication can become an integrated component of policies and projects, and thereby help ensure that adequate human and financial resources are allocated to this end.
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