Abstract: Although the brokerage industry has recovered from the economic doldrums of 2008-2009, growth in terms of client assets and daily average revenue remains very fragile. Amid an unsteady economic recovery and decreasing commissions, active investors and active traders present a significant opportunity.
A new report, Capturing the Active Investor Segment: examines how the Charles Schwab Corporation, a publicly traded financial services provider, has focused on capturing the active investor customer segment. Traditionally, Charles Schwab has gone after this segment by emphasizing its size and breadth of products. Thus, Schwab has focused on capturing assets across different types of banking and brokerage accounts. However, over the past 12 months, Schwab has also taken several steps to improve its offerings for active investors interested in solely online brokerage. Click here to read more…
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