In the United States, we are accustomed to hearing about the immigrant experience. A family leaves their homeland behind, starts all over, and out of the ashes of what is often a devastating move is a success story. It’s one reason why we hear so much about “American Exceptionalism.” But the immigrant success story is hardly unique to the USA. One story is emerging in South Africa, where a family forced out of Zimbabwe has found success in 7 years, became a model of supply chain sustainability, and will have its football (soccer) jerseys showcased at the 2010 FIFA World Cup, which opens this week.
William Hughes and his family moved to Capetown, South Africa, after one of Robert Mugabe’s mobs forced them off of their Zimbabwe farm in 2003. Having lost everything, Hughes came across a t-shirt manufacturer that was close to shutting its doors. He bought its assets, kept the staff, and offered a manager, whose 25 years in the industry was too important to lose, 10% of the company..
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