The Challenge: When making sample calls to physicians’ offices, the Stiefel Laboratories sales force was using a paper-based system that complicated tracking and accounting for inventories of drug samples, deliveries, transfers and returns. With heightened enforcement of sample accountability under the Prescription Drug Marketing Act (PDMA), the paper-based system presented serious compliance issues.
The Solution: Stiefel Laboratories chose to replace their paper-based system with the CATS (Call Activity Tracking System) Software Suite from Synergistix. Brad Hershman, Manager of Sales Operations for Stiefel Laboratories, chose CATS because it was designed with the needs of pharmaceutical sales representatives in mind. Unlike competing products which featured a host of “bells and whistles,” CATS was streamlined, powerful, and user friendly. As a result, Hershman was able to train his entire sales force on the system in a single day..
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