Problem: New Balance was seeking a way to make the company‘s campaigns more appealing to sales staff. In the past, the sales people had merely received brief information about their regional sales locations. However, this did not appear to adequately convey the campaigns‘ importance as a sales support tool and an excellent way to increase sales.
Solution/implementation by adpl-solutions: With the objective of making the sales and marketing staff in stores and markets identify more closely with the campaigns, adpl-solutions developed a concept for involving them intensively: on the one hand, by providing them with comprehensive information and teaching them sales arguments..
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