A Case Study Featuring a Logistics Company


The Company
Launched more than a decade ago, this company is a transportation-outsourcing company that provides services to manufacturing and retail companies in India. A proprietorship concern, headed by Mr. A, who leads a team of 35 employees, includes a Team of 10 senior level managers.
The Challenge
Mr. A wanted to take the company to the next level. Even though the revenue was good, the sales people were not generating enough new business and hence the business was plateaued.
The challenge was in increasing revenue by hiring new productive employees and retaining them. There was a continuous turnover of sales people which was not only inhibiting sales but also proving to be costly. Too much of the management time was being spent on recurring operational and client issues. Being an MBA from one of the B-Schools, Mr. A was reluctant to look at any external help for training and developing his sales team. He thought he could do it himself. However the need for going to the next level was greater and hence when an LMI Associate called on him for an appointment, he reluctantly agreed to meet after 4 months of consistent follow-up…click here to refer ahead

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