This paper presents the results of the first phase of a three part case study analysis on the new e-business platform SKYNET – a TV centric interactive content format originally developed by BSKYB. The research was conducted in collaboration with BSKYB with the aim of exploring convergent design considerations applicable to interactive television.
In the first phase and throughout this paper we employed a structural interview survey methodology which surveyed peoples’ attitudes, perceptions and behaviour toward convergent services in general. From the data collected we made certain assumptions (based on an established framework of “design as communication”) about the results and tried to identify certain criteria that could be used to satisfy the main objective of this paper which is to establish some broad criteria for convergent design considerations. Read More